In a world where distances are gradually shrinking and boundaries between states and countries are becoming increasingly blurred, businesses can no longer afford to work in a cocooned environment, addressing only a closed set of customers or operating in tiny geographies. It is a well known fact that today, almost 70% of business in the SME sector is generated by referrals or word of mouth. SME businesses today cannot ignore the importance of networking, since the advertising, both in the digital and electronic media, is a costly proposition, while creating and sustaining a communication campaign to project a business’s differentiation and to stand out of the clutter is becoming prohibitively expensive.
Today, with the advent of Information Technology and seamless communication devices, ‘Business Networking’ has seen a proliferation as never before! It has been observed that networking not only allows business owners to formally explain what their businesses are about but more importantly as fellow networking business people get to know each other more closely, the chances of winning more qualified sales leads increases manifold, since people like to pass business to people that they know. The rising popularity of ‘Business Networking’ is also attributed to the fact that SME payers need a dedicated experience sharing and problem solving platform. Just talking to people about their experiences, their goals and their problems not only stimulates lots of new ideas and opens one’s mind to new opportunities but help business owners is seeing a completely new approach to doing something or even thinking of a new business venture that one may never have otherwise thought of!
The Family Business Owner’s Club, a one-of-its-kind and unique initiative of the Asian Institute of Family Business, introduces for the first time in India a 'Business Networking' Club meant exclusively for Business Owners, irrespective of their scale or domain of operations.
FBO Club is being designed to be India’s largest conglomeration of Family Business Owners to not only help them give voice to their pressing business issues and problems but more importantly to be a holistic and all encompassing ‘Business Networking Platform’ where members can share experiences, solve business problems, generate new ideas and seek expert advice and help in their individual lines of business. The FBO Club envisages using, AIFB’s global network of specialist Family Business and Entrepreneurship Associates to bring to its members the latest research in their individual business domains to help and aid them in their businesses.
In business it is extremely important to forge the right kind of alliances and friendships both on the professional and personal fronts to help one to grow one’s business. The importance of inter-personal relationships cannot be overemphasised and being a member of the FBO Club would help bring not only people but also business closer. FBO Club, shall, as part of its charter, help members not only to grow their business but more importantly facilitate business owners in taking their businesses global, by helping them investigate newer geographies, markets and products etc.
While membership to FBO would be free, each membership request would be closely scrutinised, by a dedicated backend team, to ascertain their suitability for membership. |
